£39.95
DENIM: THE FABRIC THAT BUILT AMERICA 1935-1944 signed by the authors, a beautiful and irresistible portrait of an iconic cloth and a celebration of style’s most enduring inspiration.
It is said that over 80 percent of the planet have owned an item of denim clothing. We spend hours crafting the insouciant turn of a hem and the casual roll of a collar; we spend our hard-earned money on carefully weathered, faded denim. And here is our original inspiration: defined over 70 years ago by hard-working people in their hard-working labours in a timeless look that has never gone out of style.
In black and white and colour, these are photographs of ordinary Americans relentlessly toiling – hands, face, boots and denim dirty – to push America out of the Great Depression into the prosperity of its post-War years. And all wearing the toughest utility fabric available to them – denim. Levi’s, Wrangler, Lee,OshKosh, Carhartt – all the iconic American brands and more are here on workwear overalls, jeans, jackets and shirts. Americans of every race, young and old – the images are reproduced here in exquisite print quality. In such context, the detail of the denim – heft of the weave; white stitching stark against blue; selvedge edges; turned-up hems – is seen as startingly modern.
The photographs in this coffee table volume are taken from the archive of the Farm Security Administration and Office of War Information. The archive holds over 170,000 images and some of the most recognisable photographs of the twentieth century, such as Lange’s ‘Migrant Mother’. Many more have rarely been seen. The archive holds well-known stories and untold histories, but it has never been looked at through the prism of fashion history before. An extraordinary feat of curation, 250 images have been discovered in the hidden depths of the archive to form this book.
It is written and art-directed by denim historian and vintage-clothing expert Graham Marsh, who is responsible for the seminal publication, Denim: From Cowboys to Catwalk. Marsh places the photographs in their historical context and discusses the clothing with an infectious turn of phrase that is authoritative, humorous, and with an obsessive attention to detail. The treasure trove of images is edited by Tony Nourmand, who has a peerless curatorial ability to unearth priceless gems from archives both famous and unknown.
At Dawson Denim each item is custom made to order, on aprons it’s usually a week turn around. On jeans and jackets it usually takes around 4 or 5 weeks to cut and sew each piece. If you plan to buy something from our store for a specific date please email us through our contact page first to ensure we can make your deadline.
Any orders over £100 will have free shipping internationally, this will always be tracked and you should leave 3-5 days for delivery.
For any goods under £100 shipping within the UK we send with Royal Mail tracked second class.
For any goods shipping internationally we use Royal Mail International tracked or the equivalent cost on a courier.
For Kiuchi Hand Craft each piece is hand made in Japan the process takes around 6 weeks. The price includes shipping however this will not cover the cost of duty and tax.
Category: book, Curators Choice, New in
£695.00
This Raglan Sleeve Mac features meticulous attention to detail in its construction. Hand-finished to meet the high standards of our workshop, the jacket includes a detachable hood secured by Japanese-made...
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Dawson Denim is proud to be representing Stormcrow Silver, a brand that embodies the rich history and artistry of Native American jewellery. The collection features one-off, handcrafted Sterling Silver pieces...
£130.00
Dawson Denim is proud to be representing Stormcrow Silver, a brand that embodies the rich history and artistry of Native American jewellery. The collection features one-off, handcrafted Sterling Silver pieces...
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