After the Gold Rush

December 06, 2023

After the Gold Rush

"After the gold rush"

Neil Young

By the mid 20th-century, denim had already evolved many-times over. Its formative years were spent as a workwear fabric outfitting miners, cowboys & ranch hands, and chancers of the goldrush. As well as thrusting denim into the war effort, Levi’s, Lee, and Wrangler (then The Blue Bell Overall Company) all helped to standardise the five-pocket jean which would go on to become a civilian staple.

By the 1960’s, post-war rationing was a thing of the past and blue denim garb not only became readily available, but to some, it became a symbol of freedom, expression, and even rebellion. Whoever was wearing it, there’s no denying that the iconic denim of the 1960s had a unique, steely blue tone that reigned supreme for many years. Distinctively blue. Distinctively Americana. 

We’ve worked with our partner mill in Japan to develop our new ‘60’s Blue’ Selvedge Denim, a fabric reminiscent of the golden-era of blue jeans. This new fabric has been applied to our Lot 25 Standard Fit Jeans & our newly formulated Lot 25  Type III Denim Jacket. Both pieces are available in limited numbers, and we promise you won’t want to miss ‘em. 

Lot 25 Type III Jacket 60’s Blue

As archetypal as it gets - the Type III Denim Jacket is immortal. Developed in the early 1960s, the Type III became the defining silhouette of Denim blousons, famously dubbed the ‘Trucker Jacket’ due to being favored by truckers who enjoyed its short silhouette that didn’t get in the way whilst seated for hours on end. Whether you’re drawn to the ‘knife’ seams that taper to the waist or the dual chest pockets, it’s hard not to love this classic silhouette and its rock ‘n’ roll aura. 

Paying homage to the jacket’s 1960s roots, we chose to construct the indigo rendition of our Type III Denim Jacket from ‘60s-blue Japanese selvedge denim, a fabric rich with blue hues reminiscent of classic mid-century American denim. This unique fabric is paired with a beautiful gold sewing thread, another hallmark of vintage Americana staples.

We have also stayed close to the source material with the silhouette, basing it on original Type IIIs from the early 60s. This means a short, fitted body with regular shoulder and sleeve width, a point collar, and cinch-tab adjusting waistband. The dual chest pockets and hems fasten with donut buttons, whilst the placket is fitted with proprietary Dawson-branded buttons. 

Available only in limited numbers, each Type iii jacket is made in the Dawson Garage.

Lot 25 Standard Fit Jeans 60’s Blue


Inspired by the straight-leg jeans worn by Cowboys in the 1950s, our new and improved Standard Fit is perfect for the ranch, the office, and just about everywhere in between. We’ve opened up the thigh, making the Standard a more relaxed and laid-back silhouette than our Regular Fit. The jean also sits lower on the hip and has a higher rise on the back, offering more room in the top block than before. 

Just like the Type III, the Lot 25 Standard Fit Jeans utilize our new 60’s Blue Japanese selvedge denim, paired with contrasting gold sewing thread for a classic look. Each pair is handmade by us in our Brighton workshop using vintage machinery by the likes of Reese and Union Special, and comes finished with natural cotton herringbone pocket bags, custom rivets, and your choice of a natural leather or canvas Dawson-branded waist patch. 

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